Brochure printing offers your customers a clear overview of your business and its products or services in a straightforward, informative manner. Your business brochure should always reflect your brand identity, but it can be as formal or informal as you want it to be.
Stories influence people, their emotions, behaviors and actions. Stories find their way to human hearts and heads in a way that very few (if any) other communication methods can. We are hardwired to respond to stories. We tend to remember a good story way longer than we remember a fact or figure.
Now that we have reached the final quarter of the year, it is time to begin thinking about corporate gifts to thank employees for all of their hard work in 2022, and to thank valued clients for their business. With business promotional items from American Speedy Printing, it’s easy to find and design corporate gifts for all of your employees and customers.
According to research by the Small Business Association, about 50 percent of all new small businesses are launched from home these days. The pandemic caused a significant shift towards remote work, and even as many people return to the office a few days a week, the idea of working from home is likely here to stay. In fact, per an Owl Labs study about 16 percent of companies are fully remote already – but some 62 percent of workers aged 22-65 say they work remotely at least occasionally.
Of all the printed marketing materials out there, the business card is surely the most ubiquitous one. Nearly everyone carries a business card, whether it is for the business that they own, the company that they are a salesperson for, or even the restaurant that wants to give people a quick and simple way to save their contact information.
Now that we have reached the final quarter of the year, it is time to begin thinking about corporate gifts to thank employees for all of their hard work in 2021, and to thank valued clients for their business. With business promotional items from American Speedy Printing, it’s easy to find and design corporate gifts for all of your employees and customers.
Custom calendars are a great way to promote your business all throughout the year. With custom calendar printing from American Speedy Printing, you can get a well-designed and quality printed product that your business will be proud to share with clients, potential customers, employees, and more!
A trade show is an opportunity. Don’t waste it by not being prepared. Take the time to ensure your booth setup is at its best so you can make a lasting impression. Use this list as your guide so you are more than ready!
A business card is one of the most important marketing materials that represent your brand. When you meet a potential client for the first time or connect with a peer at a networking event, your business card is a physical memento of the first impression that was made in person. Because of your business card’s importance, you want to make sure it is as memorable as possible. Here are a few ways to create a business card design that stands out:
The school year is here! That means that the primary planning has already taken place and you are hopefully ready to hit the ground running. Whether you are a teacher or an administrator, make time for last-minute organization that will make your school year go so much smoother. At American Speedy Prinintg, we provide high-quality printing and binding services to help you keep your documents, worksheets, lesson plans, or informational pamphlets together and within arm’s reach. Whether you need bookbinding, spiral binding, calendar binding, or pamphlet-style binding, American Speedy can provide you with the right solution.
Post-pandemic events create new opportunities to let prospective customers know about your brand’s promotions, products, services, future events, and so much more. Effective signage is needed for introducing or re-introducing your business to customers. Floor graphics are an interesting way to showcase what your business has to offer. From the different fonts, designs, and other graphics, the possibilities of floor graphics are endless. Allow American Speedy’s seasoned team of marketers and graphic designers to handle your custom floor graphics.
The key to making a great impression at a meeting or conference is preparation. This is not limited to just having a great presentation, but should also include having printed materials that are professional-looking and represent your organization well. Depending on what the goal of your presentation is, the types of printed materials that you will use may vary:
Even as the world of business and marketing goes more and more virtual, direct mail continues to be an effective form of marketing to potential and current customers. However, many companies know that direct mail is still a great way to market their products or services, which means you are competing with them for attention in customers’ mailboxes.
When it comes to reaching your customers, especially in a world that is becoming increasingly more digital, it is important for your message to reach them directly while also being as relevant as possible to them. American Speedy provides a wide range of mailing services that allow you to make direct connections with your customers, with messages that matter to them.
We offer custom printing solutions that are affordable, flexible, and tailored to you. Printing projects we take on include everything from brochures to signs, and envelopes to training manuals. Two key printed materials that may seem obvious but often go neglected are professional business cards and business forms.
More than a year has gone by since the COVID-19 pandemic struck the United States and Canada. Essential and frontline workers continue to serve their communities, putting themselves in harm’s way. Some have struggled immensely while others have found the silver lining in spending more time at home. One of the more positive outcomes of this difficult year has been the prevalence of creativity. Since we are not able to celebrate in the manner we are used to – by gathering together in large crowds, hugging friends, and neighbors, shaking hands – innovative methods of celebration have manifested that enable us to continue highlighting momentous events. American Speedy Printing is proud to design and print custom yard signs to help you celebrate any occasion from afar. These yard signs have many advantages which include being:
When it comes to helping businesses succeed with marketing and printing and mailing services, American Speedy Printing is the company to turn to! There are many reasons why American Speedy should be your go-to choice for printing, mailing, and marketing services, but here are the top three:
With the new year comes new opportunities to impress your customers and employees with printed materials. Whether it is marketing materials like flyers or brochures, swag like calendars, or signage announcing new hours or new branding, American Speedy’s printing services are here to help you make it happen! Here are five printable items to take advantage of in 2021:
Have you taken measures to safely prepare your business to resume operations, but now you need to let your customers know that you are open? That is where open for business signs and other signage from Allegra comes in! Choose one of our printing solutions, or a combination of them, to make sure customers know you are open for business and what your new procedures are to keep everyone safe!
Running your business or reopening it during the COVID-19 pandemic can present some difficulties. You need customers to buy your products or utilize your services to generate revenue and be successful, but you also want to make sure you are helping your customers and keeping them safe. Here are some ways that American Speedy Printing can help your business help your customers:
Don’t underestimate the business impact of giving people reasons to feel good. Typically, we think of service as purely sales-focused, beginning and ending with the immediate transaction. Widening the view, regular customer appreciation activities can have a big impact on valuable long-term loyalty, too.
Print communication and marketing has established itself as a successful and long-standing tactic in the business world. It works both when you want to acquire new customers as well communicate with an existing audience—but why is it that print marketing is so effective, even in a digital age?
As business owners, the journey to getting your message through to consumers quickly and efficiently can be daunting, but one thing is for sure: your audience is no longer in one place. Average consumers toggle back and forth between a number of platforms and channels every day, and in order to reach them, your business should do the same.
Email marketing has proven to be one of the most effective ways of generating customer interaction and driving sales, no matter what business you run. With consumers spending more time on their devices, your content becomes even more likely to reach a lead or existing customer via email.
In a game of word association, odds are “printing” rarely – if ever – comes to mind first when someone says, “technology.” Yet the two, while not mentally married, do pair well. The result is better quality, faster production, greater personalization, reduced costs and more powerful marketing and sales pieces.
Print marketing and communications are some of the most trustworthy and fundamental tactics for small and mid-sized businesses. However, many business owners may feel overwhelmed by trying to keep up with growing trends and enhancements to print technology in order to deliver top-of-the-line print communications to their customers.
Marketing strategies have personalized printing with direct mail changed throughout the years, yet one tactic has shown to produce results time and time again: direct mail. However, just because direct mail has been in the marketing game for the long-haul, that doesn’t mean that it can’t be refreshed or used in new ways today.
As businesses reopen, it’s critical that they comply with both state and national guidelines. Protecting the health and safety of customers and employees should remain their top priority – and additional signage can be extremely helpful with this. Signage can both inform those who are unaware of safe social distancing practices as well as ensure that everyone is maintaining those practices. There are a number of ways to use signage on door, floor and walls for this purpose.
We are all eager for life to begin to return to normal – or at least a new normal, with increased social distancing and safety precautions. One element to that process that cannot be ignored is customer comfort. Even once stay-at-home orders begin to be lifted, individuals may still feel anxious at the idea of resuming normal activities like shopping and visiting local businesses.
As restrictions are beginning to loosen, more businesses are working quickly to adapt to a new normal. Officials are releasing guidance with unique requirements and restrictions, and as you begin to look ahead to the future, keep in mind ways to make sure your business reopens on the strongest footing possible.
It’s no surprise that the use of video has become increasingly popular in content marketing. Especially with the ever-evolving landscape of COVID-19, videos can be an excellent tool for companies to connect with consumers. Think about it – if a picture is worth 1,000 words, then a video is 10 times that. Videos can surely allow for companies to get the most out of their content, without overextending themselves or their resources. Here’s why:
In the wake of COVID-19, it’s more important than ever to communicate well and often with customers and community members. Social media is a low- or no-cost method for keeping the lines of communication open, even during a crisis.
According to this DMA Report , direct mail campaigns have high response rates. They found for existing customer lists, the response rate is on average 9%, and for prospect lists it’s 5%. A well-planned direct mail campaign can help amplify your marketing strategy, break through the clutter from competitors, and drive customer action.
Do you remember the last time you received a postcard in the mail? Nowadays, postcards don’t come around as often as they used to, but when they do, they usually stand out. According to PRINTISBIG.com , 43% of people find print marketing to be less intrusive than online advertisements and tend to appreciate receiving a nice custom postcard in the mail once in a while.
While the advertising space has grown more diverse with the increase of digital ad platforms, print handouts have not lost their importance. Thanks to digital, the significance and value of print has grown richer. Understanding the common types of print advertising handouts and how to use them is an important part of reaching the right audience with the right message and staying competitive.
There are many creative ways brochures can be used by business owners to promote and education about their business offerings. They attractively present a solution to a problem and the benefits of choosing your company, as well as how to obtain the product or service. Here are a few examples on how businesses use brochures for different purposes.
Before signing up for your next trade show, it’s crucial to do some preliminary research and figure out what will be the goal your company wants to achieve during this event. Your company may be launching a new product or service, or they may be looking to get feedback on an existing offering, or they may simply want to generate new sales leads. Whatever the objective is, you will need to find out what type of audience will be attending the event. After you figure out who will be attending the event, you’ll be able to determine the best ways to attract them to your booth.
Businesses have been hearing about inbound marketing since 2006 when Hubspot coined the term. In contrast to outbound marketing strategies such as advertising or direct mail used to interrupt prospects to grab their attention, inbound marketing focuses on tactics that earn it.
Store signage is one of the only marketing tools that will work for your business 24/7. Signs require minimum to no supervision or maintenance. Because of this, you’ve probably grown accustomed to your signs and forget the critical role they play.
Newsletters continue to be one of the most effective and cost-efficient ways to reach customers, donors, supporters, and employees. Communication in the workplace, in particular, is cited as an issue by 91 percent of employees . While some of this accounts for verbal communication, written communication is also a critical element. Written communication does not include things like body language and tone, so it’s important to deliver a clear and concise message.
When you see something for the first time, you form an opinion about it in just a matter of seconds, but how much of that first impression is based on color alone? According to Colorcom , colors account for 85% of the reason why someone will decide to purchase a product. Marketers take color psychology seriously; they know as soon a customer walks into a store, they will form a positive or negative opinion about their retail environment within the first 90 seconds.
A recent observational study commissioned by Canada Post aimed to understand how people interact with their mail. The results are eye-opening for marketers who may have questioned the value of traditional mailing campaigns in our highly digital world.
The most successful customer relationships start with successful employee relationships. This is why it’s essential to pay close attention to the people in your company and those you hire because they will ultimately be the ones who will represent your brand.
No matter what type of business you are in, you’re probably trying to find ways to generate more leads online. If you have a good marketing team on your side and you’ve done your homework, it’s likely you already have a good website, a monthly SEO plan, ongoing pay-per-click campaigns, email marketing campaigns, and an excellent social media platform strategy in place. After doing all of this, the question is, what else can you do to generate more leads?
Every company works hard to gain new customers, but the work shouldn’t stop there. Since customer churn is inevitable, it’s important to implement strategies to consistently re-engage your existing customers. These strategies need to go beyond simple customer satisfaction. They should to be an organized effort to create memorable experiences.
With a quick scan of your desk, countertop or closet, it’s likely you’ll see one or more promotional giveaways or gifts from a range of companies or organizations: those you support or already know, and those who might like to know you better.
Some people think digital advertising has replaced print marketing, but this is simply not true. Successful business owners know print and digital can go hand in hand. Each type of marketing has its own strengths and weaknesses; together, they make a winning team.
Increasing sales is often associated with gaining newer customers, but customer acquisition statistics show it is much easier to sell to your existing clientele. It costs at least five times more to gain a new customer than it does to sell to an existing one. This is why a lot of businesses are putting their focus on customer loyalty programs.
Events can be used to draw in new clients, establish your brand, and learn more about other companies within the same industry. However, before you begin generating the leads you are after, you must consider the needs and wants of your attendees.
One difficult aspect of sales is transitioning prospects from leads to loyal customers. While there is no magic solution to the problem of converting prospects, marketing expert Carla Johnson offers a uniquely fresh approach. In the Allegra Marketing Print Mail webinar “Chemical Attraction: Transform Lukewarm Leads into Loyal Customers,” she shares the four distinct methods for improving the customer conversion process.
No matter what industry you’re in, getting your company recognized is essential to building a loyal customer base. While logos and slogans are standard marketing techniques to get your business noticed, that only scratches the surface of what branding can accomplish. Learn how to take your marketing to the next level with Impact Branding: Find and Amplify Your Brand’s Uniqueness, a webinar designed to help you take advantage of branding to its fullest extent.
Smart companies put a great deal of effort into fostering a culture of employee engagement. There’s a simple yet compelling reason for this. Salaries alone do not guarantee that a company will be able to recruit and retain the best people. Engaged employees are less likely to consider changing jobs if a new opportunity presents itself.
Trade shows and live events are a great way to kick-off or ramp-up your brand if you do it right. According to a Harvard Business Review survey, 93 percent of business leaders say they place a high priority on live events. When you present or promote your product or service through live marketing, you’re are generating sales leads and grooming future purchasers.
Variety can be a key component in effective retention messaging. Mix things up and don’t rely upon only one or two communication channels. Postcard mailings, newsletters and print ads can all add to your digital messaging and create an enhanced and memorable customer experience.
A high churn rate can be your business’s worst enemy. It’s the percentage of customers that don’t stick around or come back. Considering how much time, effort and cost goes into acquiring customers, you want to keep them.
Generating effective leads follows awareness. When you present the right messages to the right potential customers at the right times, it’s easier to get the responses you’re looking for. You’ll enjoy an added advantage if your target market has already been made aware of your business. This is when you have a greater opportunity to convert potential customers into purchasers and when they’re more likely to react positively to your message or offer.
Studies show that companies can build more trust with current and potential customers by opening more lines of communication. Armed with this information, many companies have been doing just that. Their methods of communication now include mailing services, text, phone calls, chat boxes, social media and email. Many have also been using indirect forms of communication, such as web ads, guest articles, and magazines, to reach more customers and increase their market share
Besides the “feel good and do good” nature of philanthropic activities, there are business-boosting ancillary benefits. Community involvement can give you the chance to network with other business leaders and may occur by sitting on the board of a nonprofit, for example. In this setting, you contribute your expertise to a clear need and can gain exposure to heavy hitters who could be potential business partners or customers.
Thanks to advancements in large format printing, creative signage solutions are more affordable than ever. Here are three trendy ways you can spice up your company’s space with eye-catching signs and large graphics:
Performing a brand audit enables you to evaluate what your current marketing and communications strategies are (or are not) saying about your brand and provides a qualitative assessment of your brand identity’s overall strength and consistency.
Direct mail is an effective way to stand out from the digital noise and reach your key audiences. One tactic to increase your direct mail response rate is to make your mail more appealing by giving it shape, compared to a typical flat mail that people receive every day.
Between the increasingly competitive business-to-business (B2B) marketing space and a growing skepticism of traditional advertising, many small business marketers are beginning to turn to influencer marketing as an alternative way to build relationships.
1. Understand Your Audience. While there are many different marketing approaches that can be effective, there’s one absolute that applies to every aspect of marketing – if you don’t understand your audience, you can’t possibly expect to successfully market to your customer base. Talk to your customers and begin to understand why they choose you over the competition. Conduct regular surveys to make sure you have a grasp on demographics and trends within your audience. Most importantly, incorporate this information into your marketing strategy. Don’t just do what you think is best – instead, listen to your customers and give them what they want.
Even the smallest breaches in brand consistency, such as differing colors or fonts, competing messaging or confusing wording, can do some major damage. According to a survey by Demand Metric Research Plus , 71% of marketers and brand managers said that brand inconsistencies result in market confusion, 56% said they result in harm to your credibility and 30 percent said they make it harder to compete.
Infographics are a great content marketing strategy that can serve as a powerful, informative tool for your business. Not only are they an eye-catching way to educate and promote products and services, they can also simplify complex information or processes for customers and internal audiences. Here are three ways that infographics can take your marketing to the next level:
When brands prepare for a trade show, they have specific objectives in mind: an estimated 83 percent say that they want to increase brand awareness among the attendees. Despite this planning going into the show, however, an incredible 70 percent do not have a plan for trade show follow-up that nurtures the leads and converts them into customers.
According to Cone Communications, 54 percent of people made a purchase decision that was influenced by a particular cause. When done correctly, cause marketing can have a powerful impact on your brand’s reputation and your success. The struggle for many organizations, however, is determining how to incorporate the right cause into your brand so that it engages your customers while also driving your business.
So, you’ve decided to exhibit at a trade show. This is an excellent way to make connections in your industry and get your name out to new people and businesses. However, once you get to the show, what should you expect and what should you do? Here are five things you should make an effort to do when at the event.
The massive surge of millennials as powerful buyers in the marketplace has forced companies and industries alike to re-examine everything they thought they knew about marketing. While some skeptics may wonder whether or not this approach is overkill, the fact remains that millennials are the most important group of consumers to come along in a long, long time. Marketers owe it to themselves to understand this group and to do whatever is necessary to appeal to this segment of the marketplace.
Email marketing can only be as good as the quality of your email list. Each year, there is a natural decay in email marketing lists that reduces the effectiveness of your outreach. According to HubSpot, about 25% of your email data is out-of-date after one year.
The name of the game in retail is to get people into your location and interest them in the goods or services you provide. Successful retailers know that starts with eye-catching, easy-to-understand signage, like custom window graphics.
Many small and mid-sized business marketers play favorites when it comes to choosing marketing channels, but may not measure its effectiveness to evaluate whether or not it’s doing the job. Smart marketers know a “team effort” works best, and they capitalize on the strengths of multiple channels.
It’s no secret that participating in trade shows, conferences and other events can be a great way to increase brand awareness, improve product knowledge through hands-on demonstrations and, ultimately, drive more sales.
Creating more engaging content was picked as the top priority by 72% of B2B content marketers, according to Content Marketing Institute’s (CMI) new 2016 study. Yet becoming stronger writers ranked lowest; just 19% considered it important.