Direct Mail Gets Our Stamp of Approval

9/24/2018

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Direct Mail Gets Our Stamp of Approval
Direct mail is not only highly targetable but also readily personalized with names, images and messages. With special inks and textures, and enhancements like die-cuts and folds, the variety of shapes and sizes are all attention-getting . . . and drive interaction and impact. Here are six reasons why direct mail gets our stamp of approval.

  1. 1. Accessible. U.S. consumers (73%) and Canadian shoppers (67%) prefer direct mail for brand communications because they can read the information at their convenience. (Epsilon, Channel Preference for Both the Mobile and Non-Mobile Consumer, 2012)
  1. 2. Noticeable. Consumers who say they are more likely to notice and read direct mail (53%) than email (26%). (Canada Post Corporation, Breaking Through the Noise, June 30, 2015)
  1. 3. Likeable. More than 60% of North American consumers enjoy checking the mailbox for postal mail. (United States Postal Service, The Mail Moment)

    4. Action-oriented. 50% of recipients have purchased a product in-store over the past six months as a result of direct mail. (Canada Post Corporation, Breaking Through the Noise, June 30, 2015)

  1. 5. In the moment. 98% of consumers bring in their mail the day it’s delivered, and 77% sort through their mail immediately. (United States Postal Service)
  1. 6. Moving to the next level. 64% of recipients have visited a website, engaged in social media (54%) or visited a retailer (47%) as a result of receiving mail. (Epsilon, Channel Preference for Both the Mobile and Non-Mobile Consumer, 2012)

For lots of great ideas about how to put direct mail to work for you, give us a call.

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