How to Drive Employee Engagement


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As small business owners and managers, you have a unique opportunity to nurture close relationships with your employees that encourage their active engagement with the business. Engaged employees lead to improved talent retention, operational excellence, customer satisfaction and, ultimately, your business’ bottom line.

According to Gallup’s 2017 “State of the American Workplace” report, 70 percent of workers are not engaged at work. Such disengagement negatively impacts both employee productivity and your organization’s performance. For small businesses, this can be extremely detrimental.

“The State of Employee Engagement” report by Officevibe, a leading provider of surveys used to measure employee satisfaction, shared the 10 metrics of employee engagement:

employee engagement

  • Recognition
  • Feedback
  • Happiness
  • Growth
  • Satisfaction
  • Wellness
  • Ambassadorship
  • Relationship with Managers
  • Relationships with Colleagues
  • Company Alignment
    To enhance employee engagement in a way that aligns with your company values and cultivates growth for your small business, here are a few things to consider:
  • Communicate Regularly and Be Transparent

    According to an Entrepreneur article about employee engagement, management transparency has a strong correlation with employee happiness. Upfront and honest communication on a regular basis will help employees feel more trusted and valued as part of the company. In addition, regular communication will allow managers opportunities to recognize employee efforts as well as discuss options for professional development and employee growth.
    Reward and Recognize Accomplishments

    Employees want to be acknowledged for their accomplishments. According to “The State of Employee Engagement” report, recognition is the number one metric that drives employee engagement. A simple “thank you” from a manager can go a long way in building employee rapport. Small businesses can recognize employees for their contributions and achievements with plaques, certificates, engraved signs and other business gifts. Set up simple ways for your staff to recognize and acknowledge each other. Tokens or “dollars” redeemable for gift cards or other perks helps to inspire a team atmosphere.
    Use Branding to Boost Loyalty

    Provide employees with logoed apparel such as caps, shirts and jackets, and use branded items as rewards. Branded items and apparel can be presented as special gifts at company picnics, golf outings or retreats. They are a great way to acknowledge the hard work of your employees while also empowering them to be brand ambassadors.

    Looking for cost-friendly, effective ways to enhance employee engagement within your small business? For plaques, certificates, engraved signs, tokens, branded apparel and more, American Speedy Printing’s promotional products experts can help you find the right ways to express appreciation for a job well done.

    Joe is passionate about helping SMBs. He’s spent the last 30+ years building the American Speedy Printing Marketing • Print • Mail brand – and sharing best practices and marketing trends with his customers. Through research, in-person visits and this blog, he hopes to engage with and empower local business owners and marketing professionalsarticlereport

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